Our Sales, Marketing & Innovation [SMI] Impact Coaching helps you define where you want to go across SMI and supports you to work backwards to build the steps you need to get you and your team there.
At Cathy Winston & Co., we work with sales, marketing, innovation leaders and CEOs to think from the end goal to achieve business success. Our aim is to help leaders win, personally and professionally, by helping them build high-performing companies and teams with a legacy agenda.
Fundamentally, we believe leaders are responsible for building an environment of excellence and a culture of opportunity and purpose. As coaches and mentors, we bring that belief to life. We give your senior Sales and Marketing team the tools and skills to leverage talent, and we help you to scale in a way that makes the working day feel less like riding a rollercoaster, and more like navigating a clear, calm and controlled path toward your destination.
Our Impact Coaching draws on more than 40 years of work with top international and Irish companies, and aims to inspire people to take extreme ownership over their careers, working lives, and ultimately, their success and happiness. Step by step, it takes the most complex business and SMI concepts and turns them into simple and identifiable action steps, which are proven to have a real and meaningful impact in the space of 30/60/90 days.
Ours is a programme with proven results. It integrates content across 15 years of best practice teachings from the IMI, Enterprise Ireland, DCU and MIT. This has been continuously refined with every successful application, including working directly with three growth-orientated and ambitious leaders over the past 5 years. The results and testimonials speak for themselves.
In short, we turn high-performing individuals into high-performing teams that deliver high-performance results. All we ask from you is a commitment to ambitious growth. We serve as your guides and help you to plan; you’re empowered to do the groundwork – getting the structure, processes, and teams in place to scale with profitable sales and sustainably achieve your goals.
High Performance Sales, Marketing & Innovation Impact Coaching
12 modules across 3 core themes
A. Leading the company to 10x growth
#1 Get Ambitious. The Vision beyond the Vision
#2 Get Leverage. The best team to lead the business
#3 Get Clear. Profitable customers, sectors and geographies.
#4 Get out there. Consultative selling and targeted marketing
B. Lead yourself better to lead others better
#5 Get inspired. Leading an effective sales team.
#6 Get Better. Re-write the sales programme.
#7 Get learning. Market information is power.
#8 Get writing: Impactful & Targeted Tenders
C. Turning your sales team into leading sales people.
#9 Get deeper insights. Blurred lines in your market
#10 Get creating. 3 Horizons of growth.
#11 Get visible. Get onto the top 5 shortlist.
#12 The 10% effect: Elevating and upgrading performance in the new model
Delivered across 12 weeks, online and in person workshops including 1-to-1 check ins and peer support!
12 weekly online lessons
In-person workshops
1-to-1 check-ins
Participants are provided with worksheets and facilitation tools
Peer group network support
Programme Brochure >>>
Contact us via the form above to get the
SMI Impact Coaching 2024 Brochure
For 20 years, we have helped individuals to achieve an Uninhibited Mindset.
"Cathy is a brilliant communicator and drives straight to the point, focussing on people needs and business needs. In our case this is helping bring leadership to all levels of the business, and offers an outside perspective with new thinking, which we seek as the company grows."
“Cathy has provided a structure, professionalism and constructive challenge, taking the company and team onto another level. Strongly recommend Cathy as a strategic partner to coach and mentor.”
At Cathy Winston & Company, we provide coaching and mentoring to help give you the confidence you need to step boldly into the career and life you desire. We work with individuals to identify and unlock potential. Taking charge of your life and career can feel confusing and challenging, but you won't achieve your professional and financial goals unless you plan and position yourself for growth. By helping you find the right combination of skills, self-belief and bravery, we empower you to achieve your aims and lead you to success.
The Uninhibited Mindset, which underpins our approach, is what enables us all to win personally and professionally. It allows us to collectively go beyond conventional strategy and implementation to embrace thinking and take action, free of internal and external constraints.
With an Uninhibited Mindset, we dream bigger and further. We challenge long-held assumptions, set big goals, and drive toward a future beyond the “possible.”
Uninhibited Mindset holds long-held beliefs and fresh limitations lightly, allowing us to loosen their grip, turn them over in our hands, and shed them when necessary.
An Uninhibited Mindset unlocks the whole of us –our curiosity, vulnerabilities, uncertainties and empathy, as much as our skills and capabilities– and uses it as fuel to reach our goals.