You will hear me say repeatedly that it is not possible to deliver the same service and product every year and expect your customers to appreciate it and stay with you.
What set you apart in the past was the value you brought to customers with consistency and perseverance, but that will not be a differentiator today. This is because your competitors are always trying to steal your lunch and will be working harder than you to meet hidden and unmet needs.
Sustainability, health and safety and quality have been redefined and rated much higher on the list than in the past in certain industries. They cannot be faked. In the digital world, your customer needs to be ahead of the change curve through transformation, so don’t just sell them another service. Work practices and approach to the working week matter in the Nordics, so how would you manage this? Access to and retention of skilled labour to guarantee the delivery of longer term-projects is also a change companies need to respond to.
👉 Do you know what the important changes are in your market?
👉 Do you know how your customers define value today?
✴ If you take the time to update your customers’ definition of value and deliver it, you will reap the rewards.
✴ If you are targeting different market segments or moving into different geographies, find out their definitions.
✴ It is possible to find out what they think and how you score, by simply asking them and preferably through independent research for a more accurate read.
📧 DM us to discuss gathering the “voice of the customer” on these vital considerations before investing more time and effort in changing how you do things.
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